Innovative solutions for broadcasters

Revolutionising Virtual Backgrounds and Graphics for Live Media Production.

Why 3A 1R?

With over 20 years of expertise in content creation and solution design for virtual sets, augmented reality, and 3D
graphics, 3A 1R delivers high-quality, results-focused solutions and creative services. Our team, mentored by
industry leaders in media technology and creative design, elevates live production for news, sports, entertainment,
and advertising. With deep expertise across Europe, Middle East, Africa, and Latin America, our team has
transformed studios and workows for a variety of clients.

Team Leaders and Mentors:

•André Arnaut, Founder & President Creative Services: Creative guru, former Graphics and Creative Department leader at Rede Record headquarters at São Paulo, and founder of Legado Tecnologia at Brasil, with a vast portfolio in virtual set and graphics projects across major networks in Brazil and South America.

•Alex Roriz, Founder, Chairman & Visionary Mentor: Over 20 years in virtual studios, real-time graphics workows, camera robotics, and XR/LED. With extensive studios and workow graphics projects across Europe, Middle East, Africa, and Latin America, for a variety of customers, Alex brings a deep expertise in broadcast and media production having spent is professional activity in leadership roles both in system integrators and global tech media & broadcast enterprises.

EXPERIENCE & REFERENCES

With 20+ years in virtual studios, graphics systems, and immersive productions, 3A 1R has completed projects across Europe, the Middle East, Africa, and Latin America.

Our expertise spans:

•Virtual set and AR projects using Unreal solutions including Aximmetry.
•Real-time graphics workows and template creation.
•Integration with the best well known tracking IR systems like Stype and Mo-Sys or best professional camera robotics.
•Training and 24/7 support services.
•Professionals certied by EPIC and Global Certied Agent for Aximmetry.

Our professionals were involved so far in delivering technological solutions and creative services for customers in many countries including France, Belgium, Portugal, Spain, Dubai, Angola, or Brazil, including for example Rede Record, SBT, CNN Brasil, Bandeirantes, CNBC Brasil, Globo and Globo aliates, SIC, RTP, TVI and CNN Portugal, Benca TV, Record Europe, wTVision, TV3 Catalunya, TeleMadrid, France TV, TPA, ZAP, Al Jazeera among others.